5 Very Real Reasons to Start Supporting Independent Bookstores
If you’ve spent the better part of your reading career getting all your literary fixes from Amazon orders or Barnes & Noble runs, we know the idea of leaving it behind for something “less convenient” can seem daunting. When you take a closer look at the list of benefits, there are countless reasons to make the switch. But be warned: once you learn about them, it’s pretty hard to go back to your old ways!
It’s 2026—Leave Amazon and Barnes & Noble in the Past
These days, more and more consumers are putting their money where their mouths are by spending their hard-earned cash at stores aligned with their beliefs and values. We know, as booklovers, that it can feel tempting to buy from big-brand stores—but if you really knew what you were supporting, you may second-guess your choice. Between the company’s significant environmental impact, reportedly unsafe labor conditions, and the way they create competition to run indie bookstores out of business, there are plenty of reasons to search for an Amazon alternative!
It’s also important to note that where independent bookstores are owned by people in your community, mega corporations are almost always backed by billionaires. Take Barnes & Noble, for example. In 2019, the chain was acquired by Elliot Advisors, a hedge fund that also owns Waterstones, a British bookstore. Wouldn’t it feel better to give your money to your neighbors, rather than a rich businessman?
Why Shop at an Independent Bookstore?
Whether you’re a lifelong reader in the market for the latest cozy mystery novel, an event planner looking for a local space to rent, or a gift-giver, independent bookstores are the place to be. When you walk in the store, you’ll notice just how much time and effort go into every single detail in order to make it a welcoming place. From the personalized selection of books on the shelves to the cozy atmosphere, indie bookstores are more than a place to hit while running errands—for many people, they’re home.
How Does Shopping at Independent Bookstores Make a Difference in Your Community?
Looking for the perfect Barnes & Noble Amazon alternative? Indie bookstores have you covered. And, unlike those corporate stores, shopping at your local bookshop is proven to make a real difference in both the societal and financial success of your town.
5 Benefits of Supporting a Small Business:
- Supports your town’s entrepreneurship
- Boosts local economy
- Provides job opportunities
- Fosters a stronger community
- Highlights local authors
1. Independent Bookstores Are Run by Your Neighbors—Not Billionaires
Anyone who’s ever tried to run their own business will understand just how impressive it is—especially when the competition is well-known, worldwide companies. The small businesses in your area are your fellow community members' dreams coming to fruition. Supporting them as your Barnes & Noble or Amazon alternative validates their lifelong goals, ensures business booms, and allows them to keep their doors open.
2. Independent Bookstores Contribute to the Local Economy
When money is spent at local bookstores, it often stays and circulates within the community, increasing tax revenue and leading to something called the multiplier effect. Amazon and Barnes & Noble spend a large portion of their proceeds in similarly scaled businesses outside of the store’s immediate area. Indie bookstore owners are far more likely to use local suppliers and services, continuing the circulation of money.
3. Independent Bookstores Create Jobs
Though indie bookstores often rely on a smaller staff than, say, Barnes & Noble, the jobs they do generate are available and attainable to local residents. The more the business expands, the more staff they’ll need to hire, leading to continuous job creation across the board.
4. Independent Bookstores Foster a Sense of Community
If you’ve ever stepped foot in one, you know that independent bookstores are essential, not just as a place to purchase a banned book or look for the Kristin Hannah book on your TBR list, but as a social hub to your community. From official events hosted by the store to being a space to gather with your friends and family on a day off, bookstores help foster connection and establish a sense of belonging amongst everyone who steps through the doors. It doesn’t hurt that they’re often run by personable and passionate people eager to bring everyone together over your shared love of books!
5. Independent Bookstores Work with Local Authors
Independent bookstores are more likely to work with up-and-coming local authors than a big brand such as Barnes & Noble or Amazon. From signings to readers to showcasing their books on the shelves, locally owned bookstores are far more likely to collaborate with local writers.
How to Find an Independent Bookstore Near You
Once you’re ready to find an Amazon alternative for your book-buying addiction, you’ll be surprised by the countless indie bookstores to choose from. If you don’t have a shop in mind, consider loading up the handy-dandy bookstore finder on IndieBound.org to see what your city is working with. Type in your zip code and scroll through the options that pop up.
Keep in mind that, when it comes to stock, not all indie bookstores are alike. Some may curate their shelves with solely romance novels, while others may specialize in used books. Because of this, you may have to visit (or call) a few different locations before you find your new go-to shop.
Additional Ways to Support Independent Bookstores:
- Tell a friend: When you find a store you like, tell those around you—there’s no better form of advertisement than word of mouth.
- Rent out the space: Many indie bookstores have event spaces that the public can rent or reserve for their own events.
- Join their book clubs: Check out the bookshop’s calendar and website to stay up to date on the next book club pick, and head on over to discuss the chosen title.
- Leave a review: Good reviews help small businesses attract new customers and provide valuable feedback for the staff to consider making the place even better.
- Shop online: Bookshop.org is the perfect Barnes & Noble and Amazon alternative, as each purchase made online can financially benefit the indie bookstore of your choice.
The next time you’re walking around town, don’t pass up the opportunity to step into your local bookstore to find your favorite Barnes & Noble and Amazon alternative! If you’re shopping in downtown Rochester, MI, make sure to come grab a bite to eat and browse for books at Novel. We can’t wait to have you!